Category Development Program Supports Growth in Mushroom Demand

摘要

The Mushroom Council has made a concerted effort to promote mushrooms at retail and provide the industry with useful information including monthly reports and specialized data research reports. Although much has been accomplished, there is still morethat can be done moving forward. After all, 76% of purchasing decisions are made at the store level. The Council's efforts through social media, public relations, foodservice and retail have helped increase awareness of the benefits of mushrooms, especially through its swapability campaign. Through an online recipe contest and a potential school lunch program, the swapability concept will remain the pinnacle of media attention and the Council's . market driver.