Bringing back the bagel: Efforts under way to spur interest in once vibrant category

摘要

During its glory days of the mid-to-late-1990s, the bagel could be found just about everywhere. At that time, Dunkin' Donuts Inc. was investing millions of dollars to add bagels to its menu and The Kellogg Co. paid nearly 500 million dollar to acquireLender's Bagels, the leading fresh and refrigerated brand. A decade later, Dunkin' Donuts is shifting focus toward breakfast sandwiches and Kellogg has long since exited the bagel business, having sold Lender's shortly after acquiring it. Much of the boom is out of the bagel business, but it is anything but a bust.