A Kia approach to dealer training: MIM editor Tim Kiek reports from the Kia Product Master Class 2014

摘要

On a gloomy morning back in June, I wended my way to the Chateau Impney Hotel in Droitwich, Worcestershire - the venue of the Kia Product Masterclass 2014. Fears of a day stuck in the classroom loomed large in my mind. I needn't have worried. As I disembarked from my car, a distant samba beat floated over the car park. Intrigued, I moved my a merry way in the direction of the sound and hit upon the main centrepiece of the event: a football shaped marquee.