Supermarket buyers want suppliers to challenge them with innovative new products. Bite the bullet Supermarkets want growers who are the best in the field and stay the best. This means innovation in whatever form on top of all the usual specificationsSo if you have the need to or desire to be a partner, especially with today's leading UK supermarket chain, there is a constant need to think, "how can I stay ahead" When other suppliers catch on to and up with the latest innovations, then it becomes a battle about price. So the key is always to keep one step ahead but of course not everybody can be the number one. lesco is the leading supermarket chain in the UK. It has over 2,300 outlets worldwide, nearly 1,900 of which are in the UK.
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