Naming Products -Afterthought or Forethought?

摘要

There was a story in the New York Times not too long ago about a lobster salad deli product that contained no lobster. It was almost humorous how many versions of names the store president ended up coming up with to correct the misleading product name. Resorting to his mental drawing board, his first inspiration for a re-name happened to have a negative association. An attempt at yet another name for the product only led to him finding out that it infringed on someone else's trade name, resulting inyet another re-naming process. My immediate comment was that sometimes coming up with a product name can be a "real" challenge. I am sure the irony is not lost with this readership.