ustin King, head of the UK supermarket chain Sainsbury's, has criticized the food industry for refusing to use color coded traffic light labels and branded the industry stance on obesity as "disgraceful."King told the CIES World Food Business Summit, in New York City last month, that the food industry is dishonest in saying that using colors doesn't help consumers make choices. He attacked the way companies are using blue and green on Guideline Daily Amounts but never red.
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