ANTI-COUNTERFEITINGFEATURES ON CIGARETTE PACKS

摘要

Glenn Wood of the International Hologram Manufacturers Association explains more about the latest technologies, including holograms, used in the battle to beat the counterfeiters.One of the maintargets of Chinese counterfeiters is not products for export, but the home grown, government-controlled tobacco industry. Visitors to China may notice the extravagant use of holographic packaging on Chinese cigarettes - the eye catching packaging is intended to increase shelf appeal and enhance the value of the brand, but it's also a crucial componentin an elaborate set of measures intended to thwart the counterfeits.