TECHNOLOGY RESPONDS TO THE LATEST CONSUMER BUYING HABITS

摘要

"Shorter lengths, more added value, faster turnarounds, better quality - oh, and throw in sharper prices too!" Sound familiar? It should, because it's the daily deal that each carton converter faces in what is becoming an ever more demanding market that is being driven by the Internet and social media. At a recent conference in London that I attended, which examined the role of digital print technology in package printing, two major brand owners, Coca-Cola and SAB Miller, freely admitted they could not predict where the growth of social media would lead them in terms of product packaging — but both admitted the effect it was having was scary!