MOST OF US REMEMBER ALABAMA'S FAMOUS FOOTBALL COACH PAUL "BEAR" BRYANT. SOMEONE ONCE SAID, "THE BEAR COULD BEAT YOUR TEAM ON ONE SATURDAY, AND THEN TAKE YOUR TEAM AND TURN AROUND AND BEAT HIS TEAM THE NEXT SATURDAY!" HE KNEW HOW TO COACH PLAYERS, KNEW THEIR STRENGTHS AND WEAKNESSES, AND KNEW HOW TO GET THEIR BEST EFFORTS. HE KNEW HOW TO WIN. How can you coach your sales team like Bear Bryant? How can you do this with different personalities and age groups? How do you get salespeople engaged with their best efforts and able to handle rejection with dogged persistence until they achieve their goals?
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