Sion bets on young plants as orchid industry continues to expand globally

摘要

In January, the Dutch junior minister of economic affairs, Ms Sharon Dijksma, honoured Eric Moor with the 2013 Dutch Horticultural Entrepreneur Award. On winning, the proud award recipient said that receiving this award was a recognition for his life-long passion for and dedication to horticulture. When asked where this passion for horticulture came from, he answered, "It might have something to do with the fact that, despite being the son of a grower, I wasn't brought up in the Westland, the nation's famous horticultural region. I grew up in the suburbs of the city of Delft. The friends of my childhood and youth lived in the city and lacked agricultural background. I soon found out that most city dwellers are completely disconnected from the realities and values of horticulture and that both farmers and growers have to deal with prejudices from the wider society, who tends to associate farmers and growers with dirty, smelly and unskilled jobs. In an instinctive reaction, I wanted to prove that today's agriculture, including ornamental horticulture, is comprised of innovative companies using state-of-the-art technologies and is a rapidly evolving industry. The first step was to spread the message, the second to invite people to my company and participate in seminars and workshops. By winning a prestigious award you automatically become a kind of ambassador to the sector, which makes it easier to tellpeople what is really happening in our industry."