On-farm know how inspires Rover's success

摘要

Land Rover is one of Britain's biggest motor industry successes, based on ideas originally developed on a Welsh farm, writes Mike Williams. The farm on Anglesey belonged to Maurice Wilks, the technical director of the Rover car company. Soon after theSecond World War ended in 1945 he bought an ex-army American Jeep to use on the farm and it was the Jeep which gave him the idea that Rover should build a go-anywhere vehicle for farmers. Development work on what became known as the Land Rover project started in about 1946, and the result was quite unlike the comfortable, up-market cars that had made Rover successful.