Building on the farm business for the future

摘要

As a fourth-generation arable and pig farmer, it would be easy for Roger Mercer simply do things as they have always been done. But the tried and tested methods of farming were not good enough, especially if his sons, Alec and Robert, were to take over the farm as a profitable business. The Mercers have embarked on a diversification project that has secured the future of their 4300-acre farm in Staffordshire and made sure it offers a profitable future for the family.