Taste, tenderness and appearance are vital to the sale of pig meat. But, with more than 50% of meat imported into the UK, the question is, how meat quality differs between countries. Although the differences have yet to be investigated objectively, Bristol University's meat quality expert, Jeff Wood, believes a clear differentiation between UK and EU pig meat could be a strong selling point. Speaking at the Society of Feed Technologists and Home Grown Cereal Authority's conference on pigs, Prof Woodsaid although it was unlikely the generality of UK pig meat is "better" than EU competition in terms of meat quality, it could be made so.
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