How to Work with the Facebook Generation: Social media proves a useful tool for connecting with your current and future customers

摘要

Facebook, smart phones, YouTube, Twitter — aren't we already way too connected? Old-timers might say, "Yes, this is all too much!" Younger producers may say, "I pick and choose how I connect and communicate — the more options the better." The reality probably falls somewhere in-between. There are multitudes of ways to communicate with your feed and grain customers in today's world — and you shouldn't dismiss the trends. This month we will delve a bit into some of the whys and wherefores of socialmedia; what younger producers are looking for regarding communication; and then look at techniques some firms in the grain and feed industry are utilizing to strengthen their business.