The French connection: Sagem entered the UK vision market last year and has already made a name for itself, especially in DLP rear projection

摘要

French manufacturer Sagem launched into the UK vision market last year with just one product - the Axium rear projection HD-D50 DIP TV. According to GfK figures, by the end of 2004, the brand was one of the market leaders in the set-top-box category and was number one in the DIP rear projection category with a market share of 62 per cent. Magaly Jacquard, the business development manager of Sagem Communications UK, came over from France to develop the company's presence in the UK and is understandably pleased with the progress that has been made. "Most people in the UK associated the brand name with mobile phones, but we got over that perception realty quickly with some strong product reviews and success in the retail channel," she says "All the initial exclusive retail deals we had are now at an end and we have 11 sale representatives travelling up and down the country, selling into the AV sector."