Mighty fine packaging

摘要

Brand giant Unilever had a ￡10.5m (?12.9m) budget for the brand campaign when it relaunched Small & Mighty liquid detergents in the UK in 2013 - its largest ever spend for the Persil brand.The Small & Mighty packaging comprises an ISBM container, two-piece closure plus pull-ring, and a dosing ball which has a dimpled surface to treat stains before washing.