Weak greenback keeps European expansion on hold: The persistently weak dollar and a downturn in production are expected to limit the recent expansion of European kiwifruit sales in overseas markets

摘要

In the last few years, European exporters of kiwifruit, perhaps more than any other product category, have been free to expand their markets beyond the European Union and into markets worldwide. Whereas topfruit, citrus and grapes have all been limited in their reach in a number of markets for a variety of reasons - shelf-life, market access, consumer preferences - the kiwifruit stands out as a product that is in demand worldwide, has a fairly clear run into most regions and, crucially, can travel far to reach its destination.