Dazzling Gold joins the club: Continuing a strategy of developing protected, so-called club varieties, the Dutch company is looking to repeat the recent success of its Sweet Sensation pear variety and a range of licensed

摘要

The Greenery launched a completely new branded pear at the end of last month as part of its ongoing strategy to develop value-added, club varieties that can offer consistent quality and availability in order to generate higher sales and returns. The new variety, owned by NFG and known as UTA or Gold Sensation, will be marketed under the Dazzling Gold brand, with directors at the Dutch firm confident of repeating the recent success of another licensed pear variety. Sweet Sensation.