Pathos in Jung’s Answer to Job: anger as a mode of cognition and as a faculty of understanding

摘要

Jung applies the classical rhetorical strategy of pathos in his long essay to drive his controversial arguments. In doing so, his innovative ideas about the faculty of emotion as an instrument of cognition are revealed. After a discussion of the reception of this work and Jung’s intentions, I will follow with a brief history of emotion in persuasion. First I will outline how passion as a credible ploy of argumentation developed, shifting from pre-Socratic to Aristotelian concepts. I make reference to the traditional presence of anger in religious persuasion and its appearance in the Old Testament. Using rhetorical analysis, I trace Jung’s specific and justifiable use of passional techniques in Answer to Job to make his case.