Let's make one thing clear from the start: you have no control over the state of the economy or the potential loss of revenue and profits that may occur when times are tough. You do, however, have total control over your behaviors during an economic slowdown. Many companies pull back and reduce overall spending in an attempt to preserve the bottom line. My consulting and coaching experience has shown me that in many cases, proactive customer outreach totally stops during tough times, because "consumers aren't buying anyway, so why waste the money?"
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