Michelin tops Japanese replacement tire buyers satisfaction poll

摘要

Based on a J D Power Asia Pacific 2012 Japan Replacement Tire Customer Satisfaction Index StudySM released in November, tires made by the French company, Michelin, were rated highest for customer satisfaction in the compact and passenger tire aftermarket in Japan. Now in its fourth year, the study examines market trends and measures customer satisfaction with replacement tires (excluding winter tires) in Japan. Overall customer satisfaction with replacement tires is based on four factors: handling/traction; ride/ quietness; durability/reliability; and appearance. Overall satisfaction scores (based on a 1,000-point scale) are calculated based on vehicle owners' evaluations of 17 attributes.