Seek and ye shall find Online directories provide a model and inspiration for newspaper publishers -and taxonomy management is the key

摘要

THE MEDIA INDUSTRY IS UNDERGOING fundamental structural change.Ever since Rupert Murdoch publicly acknowledged in a speech last year to the Society of American Newspaper Publishers that online publishing was definitely the future,traditional publishers have been falling over themselves to understand their readerships,their attachment to the brand and how interest groups could be commercially developed with additional relevant services.