Producers' Involvement In Marketing is Catching Up

摘要

Something tells me that the producers' initiative in marketing is catching up. More interestingly, even the small-scale private sector, popularly called bought-leaf factories are actively involved in selling their branded packets. If this trend strengthens, Indian tea industry can hope to revolutionise its price-recovery from end-product sales. For long, I have been regretting that like common farmers, tea producers showed no direct involvement in the marketing of their produce. They were over dependent on returns handed over by brokers who auctioned their teas. But, today, even brokers guide the producers on effective marketing of their produce.