HOW TO START A CAR COMPANY

摘要

It's taken more than five years to establish McLaren Automotive. Steve Cropley finds out how it was done. The name is different now, and so is the corporate plan. McLaren's third phase of building cars for the road is nowadays handled by a division called McLaren Automotive - it used to be McLaren Cars - whose declared intention is to become a car company. The new MP4-12C is its centre of gravity, but several surrounding models will arrive to expand and stabilise the business.