Daihatsu Materia: Daihatsu tries to convince us mini-MPVs can be stylish

摘要

Daihatsu wants a new customer. A customer just as price sensitive as before, but younger, more active and more style-aware - and the product Daihatsu is trying to tempt them with is this, the Materia. It's a mini-MPV but is styled to look more like an armoured car (or possibly a Royal Mail van). So is it a brave new world for Daihatsu? Not quite. In an attempt to protect established sales, should the new customer not come running, Daihatsu is pointing out that the Materia's boxy styling and high roofline will give excellent access and ease of use for the more mature driver.