Accadi [low-lactose] milk is conquering the UK

摘要

An account is given of the marketing in the UK of Accadi low lactose UHT milk from Milan. The product has been well received by consumers with lactose intolerance, and sales of this milk have been assisted by its display in refrigerators next to fresh milk products. A description is also given of the redesigned packaging used to launch the product in the UK.