STAR ALLIANCE Nissan's 'Rogue One' campaign put dealer team in starring role

Vince Bond Jr.

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STAR ALLIANCE Nissan's 'Rogue One' campaign put dealer team in starring role

机译：明星联盟日产的“流氓一号”战役使经销商团队担当主角

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Going rogue doesn't mean going solo. That was the thinking behind Nissan's promotional tie-in with the newest Star Wars film, which finally opens nationwide this weekend after an eight-month buildup.

机译：流氓并不意味着要单枪匹马。这就是日产与最新的《星球大战》电影进行促销性联播背后的想法，这部电影经过八个月的筹建，终于在本周末在全国上映。

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《Automotive news》 |2016年第6755期|共2页
作者
Vince Bond Jr.;
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正文语种 eng
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机译：明星联盟日产的“流氓一号”战役使经销商团队担当主角
2. Linking sports sponsorship with purchase intentions Team performance, stars, and the moderating role of team identification [J] . Heidi M.K. Ngan, Gerard P. Prendergast, Alex S.L. Tsang European journal of marketing . 2011,第4期

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STAR ALLIANCE Nissan's 'Rogue One' campaign put dealer team in starring role

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