Odell, Farley: New roles with new challenges - Ford execs deal with launches, Europe

摘要

GENEVA - When you talk to Ford Motor Co.'s "trading places" executives, Stephen Odell and Jim Farley, it's clear: They have inherited each other's challenges. And it's hard to say who got the better deal. Odell, two months into his post as global. marketing chief, is looking to manage a year of crucial rollouts in the U.S. Ford lost share in the U.S. in 2014, and, while the changeover to the new F-150 played a part, several other vehicles also lagged the market.