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Why Nissan is investing in Mitsubishi

机译:日产为何要投资三菱

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摘要

In the fall of 1998, I traveled from Paris to Tokyo to present a plan to a group of Nissan executives. My goal was to convince them that partnering with Renault was a way for revival. While Nissan had a proud history as a Japanese manufacturing company, it had been suffering a decade of financial losses, and innovation was stagnant. But to the executives' credit, they recognized that those challenges were beyond fixing on their own. They had gone in search of the right partner to help. In the end, they knew - as I did - that Renault was the best partner for the long term.
机译:1998年秋天,我从巴黎前往东京,向一群日产高管提出了一个计划。我的目标是说服他们与雷诺(Renault)的合作是复兴的一种方式。日产作为一家日本制造公司拥有悠久的历史,但遭受了十年的财务损失,创新停滞不前。但是值得高管称赞的是,他们认识到这些挑战不仅仅是靠自己解决。他们一直在寻找合适的合作伙伴来提供帮助。最后,就像我一样,他们知道雷诺是长期的最佳合作伙伴。

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