Designing a Cruze to hatch global sales

摘要

The Cruze brand is a case study in modern global vehicle platform development. The recent Cruze model extension of a hatch back model developed by GM Holden illustrates how Australian automotive engineers can become players on the international stage. As discussed by GM Holden Chairman and Managing Director Mike Devereux in his National Press Club address (See Industry Comment page 22), an important part of survival in the competitive international market is earning a role within your company's own global network. In this article, we review the successful story of the Cruze and highlight some of the technical aspects of the model's international success.