New retail approach to domestic campaign realises impressive results

摘要

The successful campaign has been made possible through Horticulture Australia's national orange levy fund. Activities included national print coverage in supermarket catalogues and store magazines, competitions, radio advertising and online.Aussie orange promotions featured in both Coles and Woolworths national catalogues providing consumers with the new season announcement, health attributes, grower profiles and great recipe ideas. This was complemented with radio advertising drawing consumers to the Coles stores.But it has been a campaign through ALDI stores which has gained the most prolific online attention.