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首页> 外文期刊>Annals of Agri Bio Research >Franchising : Perspective in India and Franchisor-Franchisee Relationship-Theoretical Framework
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Franchising : Perspective in India and Franchisor-Franchisee Relationship-Theoretical Framework

机译:特许经营:印度与特许人-特许经营关系的理论框架

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摘要

This paper seeks to review the literature on franchising in entrepreneurial firms. This research work was undertaken in order to fill the existing gap in literature with regards to the effects of franchising types and franchising ownership on organizational performance. As the importance of franchising is increasing in India as evident from increasing number of franchised firms in India, the main purpose of this study was to review and determine how far this line of research has progressed and franchisor-franchisee relationship.
机译:本文旨在回顾有关创业公司特许经营的文献。进行这项研究工作是为了填补有关特许经营类型和特许经营所有权对组织绩效的影响方面的文献空白。正如印度的特许经营公司数量不断增加所证明的那样,在印度,特许经营的重要性正在提高,因此,本研究的主要目的是回顾并确定这一研究方向以及特许人与特许经营者之间的关系发展了多少。

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