WHY Research Service: Marketing Service Based on VOC

摘要

WHY Research is Toshiba's original marketing service based on the voice of customer (VOC) concept. WHY Research provides two services: a questionnaire analysis service and a text information analysis service. In the questionnaire analysis service, the consumption value theory is used to design the questionnaire and analyze the questionnaire results. In the text information analysis service, text mining technology is used.The WHY Research Service can support executives in formulating strategies using WHY information.