SPORTS NUT's Winning Ways Consumer promotions score with sports fans

摘要

What happens when superior quality, exciting flavors and nutty promotions converge on sports fans' awareness? Blue Diamond snack nut sales soar! That's what's been happening for the past three years as Blue Diamond promotes its ever-popular snack lineto snack-happy sports fans across America. As a result, Consumer Foods sales continue to show dramatic increases year to year. Last year alone, National Football League sponsorships boosted sales 20 percent in participating markets. Shipments this yearincreased substantially from a year ago in the National Basketball Association and major league baseball markets where Blue Diamond ran promotions.