NurseryInsight: We're in fashion

摘要

I've just completed a weeklong marketing trip for LGN Selections through a few Midwestern and Great Plains states. The customers I visited on this trip echoed what I heard at the winter trade shows - overall, there's an upbeat mood for spring. Duringconversations on the state of the industry, one recurring comment, however, was that things are never going to be the same. I think, then, isn't it only logical that the approach to sales shouldn't be. either? As a colleague and I traveled many a scenicmile lined with corn stubble, cattle and silos, it gave me plenty of time to contemplate the future (which I realize can be dangerous). So, I decided to take a break from the repetitive, Midwest landscape and my computer screen by glancing through the latest issue of Marie Claire magazine.