The Impact of Effective Relationship Between Production and Sales

摘要

Production and sales are key component for the success of any organizations. In past there are many research conducted to study the relationship between sales and production (D. H. Parante et al., 2002). Many of these studies have emphasized on quality and customer satisfaction which is the important aspect for increased sales and profitability. The focus of this paper is to highlight how production and sales is interrelated and the use of value chain in connecting these two activities.