Nightmare of global truck sales collapse

摘要

An unrelenting chronicle of bad news for the global truck sector - a story of plunging sales, collapsing order books, massive job cuts and spiralling financial losses - now add up to all the nightmarish ingredients of a classic horror story Perhaps the most outstanding feature of today's global economic slump is how once-barely-thinkable numbers have suddenly lost the capacity to shock. Yet another measure of the severity that now bedevils not only global carmakers and their suppliers, but to a no lesser extent their commercial vehicle colleagues, is driven home all too forcibly by news that Volvo's global April truck deliveries plunged by nearly two-thirds. Whether viewed on a regional or global basis, the dismal message remains the same: from Germany to Greece and from Norway to North America, truck demand has fallen off a cliff and global truck makers are on their knees.