Characterised by a continuing erosion in market share and awash in red ink, in Western Europe things have not quite gone the Ford way in the past few years, or for that matter the past couple of decades. During the whole of last year, with its car market share skidding to a new record low of just 7.3 per cent, Ford of Europe posted a pre-tax loss of $1.06bn followed by a pre-tax loss of $185m during this year's first quarter.
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