Real estate advertising campaigns in the context of natural hazards: Evidence from the Wenchuan earthquake

Yin Long; Wang Lin; Huang Lifang; Wang Jinxiu; Xu Hui; Deng Milan

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Real estate advertising campaigns in the context of natural hazards: Evidence from the Wenchuan earthquake

机译：房地产广告在自然灾害背景下的广告活动：来自汶川地震的证据

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摘要

Purpose The purpose of this paper is to examine how advertising is used by real estate companies as an instrument for managing the adverse effects of a catastrophe.

机译：目的本文的目的是检查房地产公司如何使用广告作为管理灾难不利影响的仪器。

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来源
《Disaster prevention and management》 |2019年第2期|共18页
作者
Yin Long; Wang Lin; Huang Lifang; Wang Jinxiu; Xu Hui; Deng Milan;
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作者单位

Chongqing Univ Sch Construct Management &

Real Estate Chongqing Peoples R China;

Chongqing Univ Sch Construct Management &

Real Estate Chongqing Peoples R China;

Chongqing Univ Sch Construct Management &

Real Estate Chongqing Peoples R China;

Chongqing Univ Sch Construct Management &

Real Estate Chongqing Peoples R China;

Chongqing Univ Sch Econ &

Management Chongqing Peoples R China;

Chongqing Univ Chongqing Peoples R China;

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原文格式 PDF
正文语种 eng
中图分类灾害及其防治;
关键词
Advertising; Public relations; Risk perception; Real estate; Wenchuan earthquake;

机译：广告;公共关系;风险感知;房地产;汶川地震;

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专利

1. Real estate advertising campaigns in the context of natural hazards: Evidence from the Wenchuan earthquake [J] . Yin Long, Wang Lin, Huang Lifang, Disaster prevention and management . 2019,第2期

机译：房地产广告在自然灾害背景下的广告活动：来自汶川地震的证据
2. A MODIS-based method for detecting large-scale vegetation disturbance due to natural hazards: a case study of Wenchuan earthquake stricken regions in China [J] . Sun Liqun, Chen Ji, Li Tiejian Stochastic environmental research and risk assessment . 2016,第8期

机译：基于MODIS的自然灾害引起的大规模植被扰动检测方法-以中国汶川地震灾区为例
3. Developing campaigns in the context of a disaster Content of and reactions to advertising following the earthquake in Chile on February 27, 2010 [J] . Uribe Rodrigo, Hidalgo Pedro, Martinez Carolina Disaster prevention and management . 2015,第1期

机译：在发生灾难的情况下开展宣传活动2010年2月27日智利地震后广告的内容和对广告的反应
4. Research on the Debris Flow Hazards after the Wenchuan Earthquake in Bayi Gully, Longchi, Dujiangyan, Sichuan Province, China [C] . Yu Ma, Caixia Li International Conference on Advanced Materials Science and Civil Engineering . 2017

机译：中国四川省都江堰龙池古沟沟地震后泥沙流动危害研究
5. Solutions for a small planet: An examination of IBM's global campaign in the context of modern international advertising [D] . Valdivieso, Javier. 1996

机译：小行星的解决方案：在现代国际广告背景下考察IBM的全球活动
6. Do natural disasters cause an excessive fear of heights? Evidence from the Wenchuan earthquake [O] . Guoying Deng, Li Gan, Manuel A. Hernandez -1

机译：自然灾害是否会引起对高度的过分恐惧？汶川地震的证据
7. Do natural disasters cause an excessive fear of heights? Evidence from the Wenchuan earthquake [O] . Guoying Deng, Li Gan, Manuel A. Hernandez 2015

机译：自然灾害会导致对高度过度恐惧吗？来自汶川地震的证据
8. Real Estate Agents and Special Studies Zones Disclosure: The Response of California Home Buyers to Earthquake Hazards Information [R] . Palm, R. I. 1981

机译：房地产经纪人和特殊研究区域披露：加州购房者对地震灾害信息的回应

Real estate advertising campaigns in the context of natural hazards: Evidence from the Wenchuan earthquake

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