Is vegan accreditation good for garden business?Opportunity identified in growing niche market for vegan-branded garden products

摘要

Historically, trademarks and logos that are immediately relatable to consumers could command not only a loyal audience but also a premium price. A new method to boost consumer confidence and aid sales could be a vegan logo as UK vegan numbers explode. Some 250,000 people signed up for "Veganuary" in January 2018 and the number of vegans doubled to 600,000 between 2017 and 2018.