Successful policies introduced by majorretailers such as john lewis demonstratepotential way for centres to boost sales.Blue Diamond has become to first garden centre to introduce own-brand fashion (see p44), but will this lead to other garden centre groups following suit? Blue Diamond head of fashion Heidi Newton says most garden centres rely on clothing conces-I sions,but Blue Diamond has decided to give itself a point of difference and is launching its own-brand range of clothing, Cerulean.
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机译：MageRetailers的成功策略，如John Lewis DemongeStingPotential的方式为提升Sales.Blue Diamond已成为第一款花园中心推出自己的品牌时尚（见P44），但这会导致其他花园中心群体套装以下吗？ 蓝色钻石头的时尚Heidi Newton表示，大多数花园中心依赖服装粗纱 - 我的舞蹈，但蓝钻已经决定给自己一个差异，正在推出自己品牌的衣服系列的衣服。
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