How canpou create a slogan to get pour bimness noticed?

摘要

Landscapers and other gardening firms often ask me to come up with a slogan for their company—more in hope than expectation, no doubt. The art of the wordsmith is an alien thing to many people, and we are all looking to find those few magic words that will set our firm apart from others.A simple slogan or strapline that may be added to our headed notepaper or printed on the back doors of the vans, to be remembered by all who see it—that is the mystical art of the wordsmith and advertising businesses throughout the world. Anybody who can dream up a catchphrase or slogan that will send a firm's sales sky high will become a very rich person.