China suffered further losses in share in the EU apparel import market in 2016. This trend has been apparent for some time now and it seems set to continue. The evidence is plain to see. In 2016 alone the share of EU apparel imports which came from China fell in value terms from 37.1% to 34.2% and in volume terms from 39.7% to 37.9%. More worryingly for Chinese exporters, the decline in share in volume terms was the sixth in succession. In 2010 over half of the volume of EU apparel imports came from China but by 2016 barely a third did so—reflecting a sustained trend by EU buyers towards sourcing from alternative locations.
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