Eighty per cent of cats and dogs over the age of three years have some degree of dental disease - that is the majority of any clinic's patient database with a disease that will directly impact at least three of the five freedoms if left untreated. Itis also worth noting that dental disease is inevitable. The cases are already there to be diagnosed and treated. It is honest money with the potential to make up 20 per cent of your practice income. So, how do we 'sell' dentistry?
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