Getting the balance right: Creating the perfect environment for successful broiler production

摘要

Consumer trends and rising commodity prices are changing the industry's focus across the globe, a shift reflected by the challenges of creating a safe, welfare-friendly poultry product while accommodating current feed prices. Cost per kilogram live weight is the new magic number.There is quite a bit of speculation around whether one environmental consideration is more important than any other in successful broiler production. Truth be told though, all factors are essential to meet socially responsible, modern day expectations.