Pecan Industry IncentivesCan Attract Consumers & Bring Other Benefits

摘要

If this year has not taught us anything else, it has taught us that we live in an ever-changing world. To be successful, we need each other. From growers to accumulators to shelters, we all need to be on the same page for not only marketing pecans but also educating consumers.Recently, I sat through a meeting that involved another aspect ofagriculture and heard what other industries are doing in regards to marketing and education, as well as consumer feedback, which made me think to myself—is this what we should be doing in pecans? As we move into the future, I think we should consider using some of the strategies other industries are using to enhance their success.