HOW DEALERS ARE SELLING TO UHP TIRE BUYERS WHO 'SHOP HARDER'

摘要

For the last nine years, demand for light trucks has outpaced demand for passenger cars, according to the Auto Care Association's 2020 Fact Book. Although sedans are fading into the rearview mirror, the high-performance/ultra-high-performance tire market is still thriving. Buyer preference for crossovers and smaller SUVs is boosting demand for HP and UHP tires. Consumers expect a good driving experience in these vehicles. Bill Bainbridge says the "fun factor" is especially important to the under-40 crowd.