BRAND PATANJALI TAKES AN AD BREAK The brand's incessant and belligerent advertising seems to have hit the pause button,once a permanent fixture on TV,it has slipped off the list of its top 10 advertisers

摘要

Once a hero brand on television,daing multinational with a combative in-your face advertising narrative,Patanjali Ayurved,whose brand ambassador is its co-founder Baba Ramdev,has been quietly ceding ground.It is barely visible on TV or in print and its sales,as recent numbers indicate,have begun to take a hit for several product categories in urban and rural markets.Once Brand Patanjali was impossible to miss.A regular on the weekly top 10 advertisers lists for TV,it regularly made the headlines.But Patanjali has been missing in action for a while now.Weekly data by the Broadcast Audience Research Council(BARC) shows that Patanjali credited for bringing the focus back on natural ingredients no longer figures in its top ten list of advertisers.It fell of the charts sometime in 2018 after being in the top 10 consistently for two previous years,media planners and buyers reveal.Instead it is the likes of Hundustan Unilever(HUL) Reckitt Benckiser and Pprocter & Gamble companies that Ramdev targeted pointedly through Patanjali's advertising who are on top today.