According to the latest US Department of Agriculture trade survey, Americans purchase roughly half of their fresh produce through food service venues. This means that for every 100 unprocessed apples a person eats, 50 will come from restaurants or fast-food eateries. Forty-eight of the apples will be obtained from a retail store or supermarket, while less than two apples will come directly from the grower. To an agricultural producer, this means that as many consumers can be reached through food service venues as through retail outlets.
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