After a thorough diagnostic analysis of a recent flop, including the verification of its possible causes and sventual repair of the product as described earlier (1), attention is given to the formulation of a new communal protocol for the formation ofproduct development teams and steps to be taken to avoid future flops and to create successful new products. The method includes instruction of the team in new approaches and tests to achieve better predictive power and testing these procedures on the development of a new product. This protocol may also be used to (re-)evaluate the possibilities of "misses", i.e. products created, but-never launched/because they were either never tested or tested with inadequate methods.
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